Digital media preferences:
Consideration: high speed Internet
Better mobile information access option:
IPod does not support Microsoft silverlight, making browsing e-paper difficult
unable to download full paper to browse on iBooks software.
Like PDF version For promo news and ads: housewives and women
News feed versions good for business people only: usually in their 30s and 40s
Banner on top can first link to PDF ad in campaign first, have a chance to link up to micro sites and social media sites before landing onto company’s homepage or product page.