I’m learning how to read figures for “Green Dollar” these days. Since figures are objective and finance has a certain veil over it, I’m forced to think of ways to work around pockets of confidential or unknown information. As a garage journalist living without insider news, I like kidding myself into thinking that paid analysts may not have it any better too.
Media is a complex business: outright chicken and egg. I used to live off spoof and leaven, but now that I’m trying to get the ‘authoritative’ part of the equation sorted out, I imagine living without it. Without both, leaven as an indicator of confidence of what’s to come, and spoof as a way to drive people into thinking a certain manner, there wouldn’t be much progress. Media is the first thing people look at to judge a society from which it comes from. Much of it may be make believe or reports of unrealized plans, but there is so much potential in carving what’s to come through media that you will have to contend with what you see, even if it is not what you get at the moment.
That works for everything, even finance, but I wonder how well we can do this. Financial moods swing left, right and centre everyday. It raises you up like a balloon at 3:15pm and drops you at 3:18pm. Imagine the ones at the forefront dealing with highs and lows each day resigning to hours of work death. I also imagine them as sufferers of the blow hot cold temperament syndrome throughout their lives. There are people directly impacted and down trodden by these numbers. So though not as harsh as ethics, journalism now also has a responsibility to deal with the emotions of people involved in the high flight-fright game of numbers.
In my search for the right form of journalism for “Green Dollar”, I discovered Kiplinger and enjoy it very much. Initially I thought I would have to invent a way to write about green funds when I couldn’t find anything I particularly like, but later found them covered pleasantly, at Kiplinger. That would be how the funds would be covered too, at “Green Dollar”. As for those pockets of unknown information, we can’t and won’t go there. So having a niche like the “Green Dollar” is safe, not till it touches personal finance, which I am totally hopeless at now.